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Next Move
Table top game store
Project brief
Developing a brandbook with brand guidelines, visual identity and marketing collaterals for a self made fictional brand.
-Logo design
-Identity design
-Typography
-Illustration
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Branding guidelines for NEXT MOVE
Next Move is a premier board and card game company dedicated to providing immersive gaming experiences for a mature audience, where players can truly indulge in their passion for tabletop gaming.
Brand board for Next Move
Logo ideation for NEXT MOVE
The logo is a L-shaped Tetris block. It represents the unfolding of a game board, signifying the start of a thrilling gaming experience. Additionally, it also symbolizes the movement of a knight in chess, a strategic and powerful piece that captures the essence of our games.
Articulat CF is the primary typeface that represents Next move. With its modern, sleek and versatile design it reflects the immersive gaming experience the brand offers to a mature audience. It embodies the strategic thinking while maintaining a friendly and approachable aesthetic.
Typography
Checkout the entire brandbook here!
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