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Moxie in a boxie
Packaging design
Project brief
This project was done under Kyoorius Youngblood Awards and the brief was provided by the brand Moxie.
This Packaging and Experiential Design brief asked us to create secondary packaging and a great sampling experience for Moxie’s upcoming Q-Commerce plans with its Shampoo Mini Tube. This tube would be sent as a sample along with a Zepto/Blinkit order.
-Packaging design
-Presentation
-Illustration
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We saw the packaging as a chance to connect with the user, making the experience feel smooth and enjoyable. Our goal was to create a memorable sampling experience, ensuring that the assembly and unboxing is straightforward yet interactive and informative.
The packaging aims to captivate the user’s attention while instantly telling Moxie’s story in a way that feels natural and true to the brand.
Moodboard
This project is all about vibrant energy and playful charm, perfectly mirroring Moxie’s lively spirit, while also prioritising functionality and finish.
Our packaging design is a compact, snug cuboid box that fits the
Moxie Shampoo Mini Tube perfectly. It opens flap by flap, creating a wonderful sampling experience while providing essential information.
Inside, Moxie’s quirky brand personality shines through images and icons. The back includes a QR code linking to the website and social handles along with MRP and billing details. Prioritising simplicity and user-friendliness, the design is intuitive, adhesive-free, easy to assemble and open, and effectively conveys Moxie's brand identity while leaving a lasting impression.
Team
Anantha Sriya Athota↗, Shreya Agarwal
Moxie in a Boxie
Packaging design 2024
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